PayLo

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In a world of sameness, we’re giving you options.

Introducing PayLo- A patented technology, that has partnered with CDS, that allows merchants to offset their
credit card processing costs by applying a small customer service charge to each sale they make. The PayLo
Cash Discount software is installed on the payment terminal and encourages customers to pay with cash. If a
payment is made with cash, a discount equaling the customer service fee is automatically applied to the sale.
The PayLo Cash Discount software automatically determines service fees and discount amounts based on
payment type. It’s simple, transparent and sounds easy because it is. Get Started Now!

REGULATIONS OF CARD PROVIDERS, STATE LAW & FEDERAL LAW

By uniformly assessing a set customer service fee across all products and payment types, merchants utilizing the PayLo Cash Discount program meet the standard regulations set forth by all major card service providers, state law and federal law. As part of our regular standard list product pricing a small service fee (much like an automatic service gratuity applied in some dining locations) is assessed on ALL sales regardless of how payment is made including checks, cash, credit-deb it cards, gift cards, etc

. As stated in the Durbin Amendment §124.STAT.2073, 9b2 (www.napcp.org/page/DurbinAmendment) businesses are permitted to offer a discount to customers as an incentive and to encourage customers to pay by alternative methods other than a credit/debit cards including either checks or cash in order to automatically receive a discount which is applied at the time of sale.

Please understand it makes no difference whether a PIN was entered or not. Under the Durbin Amendment there is no distinction between using a PIN or not and if the card is a bank debit card it is always considered a debit transaction – with or without a PIN number and never would such a transaction be considered a credit sale.

As of January 27, 2013 several Card industry changes went into effect with regards to the credit card company’s federal class action litigation settlement. The settlement requires Visa and MasterCard to change some rules for merchants who accept their cards, including allowing merchants to “offer discounts to customers who pay with payment forms less expensive than Bank Debit cards”.

Clear and conspicuous signage is required by law to be displayed at the business entry point and at the point-of-sale to easily and accurately explain the discount program payment options – if a customer chooses to pay with cash or check the service charge is discounted. The customer service fee or discounted amount must be present on any generated receipts from the transaction. SignaPay also suggests verbally offering the customer a discount for cash payment. PayLo cash discount program automates the cash discount process by applying the customer service fee at the time of sale or removing the fee if the buyer pays in cash. The software behind the PayLo Cash Discount program has been vetted and approved by all major credit card providers.

For more details or to request copies of the approval letters, please call 888-876-0687.

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